Getting local publicity is a fundamental step when it comes to marketing your small business. In fact, for many small business owners, local marketing is the only type of marketing they know of and need.
Here are some great ways to get local publicity:
1) Get involved in community events.
Although donating money to charities is also a great way to give back to the community—tangible and visible involvement is ten times better. Community involvement is a very effective means of small business advertising and good publicity. Take part in charitable events, volunteer at community service projects or sponsor a local sports team. You’ll be known as the business that cares about others.