Internet Publisher, Domain Investor, Social Media Consultant

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Denise Hoyle

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Social Media: The importance of putting money where your mouth is

Social Media: The importance of putting money where your mouth is
For years, social media has held the connotation of being free. However, over time, brands and agencies have begun to understand that they need to make more of a commitment than hiring an intern to “do” social media. In order to unleash the full potential of social media, a more concerted effort needs to be made in dedicating resources to this space. In particular, marketers must understand the importance of paid media and its role as a catalyst in driving word of mouth at scale through social media.

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